The power of social media

Through social media, we can see snapshots of refugees, be exposed to marketing or find friends with similar interests.

“For better or worse, social media permeates social development and our relationships,” 

Today, many people share their lives with their friends by posting status updates on Facebook, sharing their holiday photos on Instagram or tweeting their views via Twitter. Social media is a collective term for all the websites and online services where people can come together and create content.

“Previously, our lives were more about what happened in our neighbourhood and our relationships with the people nearby,”  “Now, social media has erased national borders and distances. We can relate in a different way to events and people in far-away places, and can meet up in global communities online.”
The development in online recruitment via social networking is thought to have given rise to such sites as Facebook and Twitter.  For instance, websites such as Facebook and Youtube give people the chance to connect, offer opinions, exchange knowledge, as well as providing experience of jobs and interviews.  This has the influence of optimistically or pessimistically affecting a company’s employer brand; and the reputation of a company’s employer brand is vital to attract a flourishing and existing ‘talent pool.’